UPOLLO CREW - Branding
UPOLLO CREW is a collection of crocheted toys consisting of rocket boy UPOLLO and his astronaut crew which come in different colors and carry two letter names, specifically UP, OK, MY, IN, GO, DO, IT, and OH. The names of the astronauts can be combined into short sentences like "DO IT! ", “GO UP!” , etc. UPOLLO CREW is a contemporary and minimalistic product concept based on a traditional craft. ALl products are handmade in Europe to be a lifetime friend for the little ones but are also loved by grownups as a unique home decoration. This Swiss brand was started by Suzana Pezo Sommerfeld, graphic and fashion designer and mother of a little boy, who designs and makes the product samples in her Zurich-based studio. The exclusively manual production takes place in Europe, using natural materials such as cotton and according to European EN 71 toy safety standards. The toys come in two sizes, L (approx. 60 cm) and S (approx.. 40 cm).